Customer Discovery & Validation

• The Mom Test (Rob Fitzpatrick)
  • How to ask questions that reveal real demand (instead of polite lies).
• Running Lean (Ash Maurya)
  • A practical framework for iterating toward product/market fit.
• The Four Steps to the Epiphany (Steve Blank)
  • The original customer development methodology.

Action & Momentum

• Million Dollar Weekend (Noah Kagan).
  • Speed, scrappiness, and early validation.

Growth & Sales

• Founding Sales (Pete Kazanjy)
  • How non-sales founders can build the first repeatable sales process.
• How to Get to $10M ARR and Beyond (Steli Efti, SaaStr)
  • Tactical guide to scaling from early traction to a growth engine.
• $100M Leads (Alex Hormozi)
  • Demand generation playbook.
• $100M Offers (Alex Hormozi)
  • Crafting irresistible offers.

Network Effects & Scale

• The Network Effects Bible (NFX)
  • Deep dive into the 13 types of network effects, and how they shape defensibility