• False positives = signals that look like demand but don’t translate into sales or retention.
• Common traps:
  • People say they “love the idea” but never commit.
  • Free trial interest with no conversion.
  • “We’d buy if…” feedback that never materializes into a sale.
• Countermeasures:
  • Anchor feedback to economic signals (deposits, signed LOIs, purchase orders).
  • Prioritize behavior over verbal enthusiasm.
  • Keep testing with new prospects instead of relying on a small group’s validation.