• Purpose: Create a steady flow of conversations with your ICP so you can learn fast, sell, and refine your offer.
• Core principle: Don’t worry about scale yet — your goal is to figure out what works, not to automate it.
• Steps:
  1. Pick 2–3 outreach channels you can execute on immediately (e.g., direct LinkedIn DMs, targeted cold email, warm introductions).
  2. Block calendar time daily/weekly for outreach — treat it as non-negotiable.
  3. Track outreach → conversations → closed deals manually at first.
• Goal: Commit to getting 5-10 conversations a week