• Supply-side focus: Leading with product features, pain points, or brand messaging instead of their urgent goal.
• Skipping deep context: Not learning why this is a priority now and what other options they’re considering.
• Overcomplicating early: Worrying about CAC, pricing optimization, or scalable processes before you’ve closed your first 10–20 customers.
• Passive follow-up: Letting prospects go dark instead of actively managing the next step.