Optionality Addiction

• Keeping multiple “possible directions” open instead of committing fully to one path.
• Leads to shallow progress in many areas instead of depth and momentum in the one that matters.
• Fix: Go 100% in or 0% in — commit to a direction long enough to get real data before switching.

Supply-Side Thinking

• Leading with:
  • “What pain points does our product solve?”
  • “Want a demo of our software?”
  • “We need to evangelize our brand.”
• This focuses on what you’ve built rather than what customers are already trying to accomplish.
• Fix: Flip to demand-side — start with their urgent project and show how you help achieve it better than alternatives.

Wrong Frame (Investor vs Customer)

• Making decisions based on:
  • What investors want to see.
  • What scales long-term.
  • What fits your vision roadmap.
• Can lead to building for theoretical markets instead of actual paying customers.
• Fix: Build to serve real, present customer demand; align the frame to buyers, not VCs.

Doing Too Many Things

• Overloading your plate with multiple channels, segments, or initiatives at once.
• Dilutes learning speed and focus — especially dangerous before PMF.
• Fix: Focus on the smallest number of activities that directly create and close customer conversations.