• Focus your efforts where your go-to-market system is breaking:
  • Pipeline – not enough sales conversations? Fix lead generation first.
  • Sales process – conversations not converting? Improve your pitch and flow.
  • Delivery process – losing customers? Fix onboarding and results delivery.
• Once you have v1 of pipeline, sales, and delivery, focus only on the main bottleneck.
• If there’s no obvious bottleneck:
  • Look for what can be automated, delegated, or 10×-ed to accelerate growth.