• In early delivery, the goal is retention and referrals, not operational efficiency.
• Accept that v1 delivery will be messy, manual, and founder-led for a long time.
• Example from the deck:
  • $0–$125k ARR delivered entirely via Google Sheets + manual texting and emailing by the founder.
  • No customer login, no website, 3-slide sales deck — but it worked because it matched customer demand.
• Mindset: Don’t apologize for your MVP. If it solves the customer’s problem, they’ll value it regardless of polish.