• Focus on delivering visible wins quickly — something measurable they can feel within days or weeks.
• Keep customer effort low:
  • Done-for-you processes.
  • Clear, digestible reports.
• Create moments for customers to refer you:
  • Celebrate wins together (e.g., “We doubled your applicant flow this month — know anyone else who’d want that?”).
• Early retention = solving the promised problem consistently and staying close to the customer’s real priorities.