• Be the product early on: personally onboard customers, run processes by hand, and make it easy for them to see results.
• Simplify the customer experience:
  • “You don’t have to learn a new system — we send simple email reports.”
  • Give direct access to you for quick problem-solving.
• Make onboarding personal and frictionless — guide them step-by-step, ideally live.
• Principle: Focus on the smallest set of actions that deliver the promised outcome with minimal effort from the customer.