• Every delivery cycle is a learning opportunity:
  • Early customers will churn — learn why.
  • Some will be happy but pricing may be wrong — adjust.
  • Some will refer you — study what made them advocates.
• Run regular check-ins (e.g., every 2 weeks) to gather qualitative feedback while showing progress.
• Use what you learn in delivery to refine both product and sales pitch — they feed each other.