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ATTENTIVENESS + CURIOSITY = IDEA

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🔍 Where to Look for Ideas

1. Your Own Experience

Start with domains you know deeply — your background gives you unfair advantages.

• People.ai – Founder was a salesperson.
• PagerDuty – Founder was a programmer.
• AXDRAFT – Founder was a lawyer.

2. New Solutions to Old Problems

Look for outdated processes and reimagine them with modern tools or models.

• SpaceX – Reinvented rockets.
• Uber – Transformed taxi services.
• Rippling – Simplified HR and onboarding.

3. Emerging Opportunities

Spot fast-growing trends or technologies before they’re mainstream.

• Starlink – Satellite internet.
• iPhone – Mobile internet revolution.
• Opensea – NFT marketplace.