• Manual first:
  • Reach out personally to people in your network.
  • Comment thoughtfully on ICP’s posts before DMing.
  • Join niche communities where your buyers already talk.
• Cold email tips:
  • Keep it short, personal, and relevant to their immediate goals.
  • Avoid pitching features — focus on outcomes.
  • Always end with a simple, low-commitment call-to-action.
• Phone/Zoom:
  • If you can, jump straight to a call — richer learning, faster trust-building.
  • Follow up same day with a recap email.