🔄 Lifecycle of a Deal (Lead → ARR)

🧭 Step 1: Find a Lead

• Identify your user and the value you provide
• Goal: Find someone interested
• Channels: Outbound & Inbound

🧪 Step 2: Qualification

• Use frameworks like BANT, GPCT, BA, MEDDPICC
• Goal: Confirm the lead can become a buyer
  • Budget
  • Authority
  • Need
  • Timeline

📞 Step 3: Call / Demo

• Often combined with Step 2
• Goal: Understand buyer needs and show how your product solves them
• Demos must be tailored to the buyer

💼 Step 4: Proposal

• Simpler pricing = faster decision
• Goal: Communicate product value clearly
• Email offer is usually sufficient