Overthinking instead of executing:

• Copying visible tactics from big companies without knowing what caused their success.
• Spreading effort across too many channels and markets.
• Thinking in ideal-world terms instead of real-world buyer behavior.
• Getting stuck in supply-side thinking (“here’s our product, here’s what it does”) instead of demand-side thinking (“here’s what you’re trying to accomplish, here’s how we help”).

Counter-conditioning needed:

• Accept that survival > perfection.
• Let fires burn in everything except finding demand.
• Iterate in days, not months.
• Bias toward direct customer contact and revenue-driving actions.