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Tim Kozak
Founder at Leverion • Chief Product Officer at Typedesk
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Vitalii Sydorenko
Partner at Gearheart • Co-founder at LOOQME
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Enjoy exploring the knowledge base!
Even experienced entrepreneurs get stuck navigating extreme uncertainty that comes with building a startup from scratch.
We created this for founders trying to get to their first 10-20 B2B customers.
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How to Find a Good Startup Idea
The Pain Cave & How to Avoid It
Demand VS Supply VS Distribution
The PMF Mountain (0–1 vs. 1–100)
Why Smart Founders Fail at 0→1
Pull vs. Push & the First Bottleneck
Identifying High-Conviction Markets & ICP
Demand Signals & “Hell Yes” Customers
Tools for Capturing Demand Insights
Building the Conversation Engine
Handling Early Sales Without Overbuilding
Demand-Side Demo / Case Study Approach
Common Failure Modes in Early Sales
Follow-Up & Conversion Hygiene
Doing Things That Don’t Scale (Well)
Fast, Manual, High-Touch Delivery
Gathering Feedback & Iterating
Prioritizing the One Thing That Matters Now
Knowledge Base is a work in progress… more coming soon!
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Ready to go from idea to clear 0→1 growth?
Work with us to validate demand before you build. Save $100K+ in wasted development time and start with founder-led sales.
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Ideas and frameworks in this knowledge base were inspired by the works of Rob Snyder (Harvard Innovation Labs) and Yuriy Zaremba (AiSDR) and Paul Graham (YCombinator), adapted for the Sales-led Idea Validation service.
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